One of the highest levels of efficiency you can achieve as a business owner is to automate ecommerce business. That’s why as a business owner, you should strive to automate and enjoy such efficiency as other businesses are doing.
A McKinsey report shows that while 31% of businesses had automated at least one function in their organizations, 66% were in the process of setting up automations.
Based on the report, it is clear that automation has become a necessity rather than an option. At least for businesses that want to make more revenue and beat their competitors.
But how do you automate an ecommerce business? Please find out three methods you can start using today below.
1 Collect Feedback from Buyers
Through automation, you can remind customers to leave feedback about your products and services. You do this by sending them automated email responses that directs them where they can leave their feedback. Their positive reviews convince prospects to trust your business and try your products.
2 Track Customer Behavior and Take the Right Action
When you have an ecommerce store, different customers buy various items from you. Some may buy household products while others are interested in beauty or household items.
Now, you don’t want to be sending beauty products customers emails about furniture. Because that’s not what they’re interested in. Automation helps you segment customers based on their interests so you can send them the right messages.
3 Rewarding Customers
One of the best ways to retain customers is by rewarding them. Rewards show customers that you care about their needs more than you do about making money.
Therefore, through automation, you can reward customers and turn them into loyal clients. For example, you can reward your beauty products customers with a discount when they buy goods worth $100, $150 or any figure that you find fit.
Your objective is to make customers know that you truly care so they can form a long term bond with your business.
Want to Automate Ecommerce Business Today?
As you’ve seen, there are perks in automating your ecommerce business. It helps you track customers and retain them through rewards and targeted marketing.
Now, if you have a store and don’t know where to begin, we will help you discover the right automation tools. We will also set up these and more automation workflows to save you time and some dollars.