top of page

7 Types of Product Launch Email Campaigns

Product launch email campaigns are great tools for building excitement about your upcoming course, furniture, or any other tangible item. The campaigns create a position for the product in the minds of consumers.

They prepare consumers to look forward to your new product. They also ensure that you’re not launching into a void.

You can send different kinds of product launch email campaigns to your list. Let’s discuss the 7 emails that every business should send before the launch day.

Product Launch Email Campaigns

1. Survey Email

A survey, just as the name sounds, helps you learn important details about your potential clients, including their key demographics, problems, and interests, from your mailing or interest lists.

Ask questions that help you understand your customer’s behavior so that you can use that information to customize your next email campaigns. Analyze the findings keenly and find out if you need to improve something in your product before launching it.

The limitation of surveys is that people may not be willing to fill out a questionnaire.

Suggestion: Offer rewards for those who fill out the survey. For example, tell them you’ll choose 5 lucky winners who’ll get your product for free when you launch. It will encourage more people to respond to your questions and give you enough information to work with.

2. The Giveaway Email

Product Launch Email Campaigns

To be courteous, you have to give before you ask for anything. Therefore, the giveaway email is about rewarding your prospects before asking them to buy your new product. For example, you may give away the following:

  • A free demo of how your product works

  • A free test product

  • A report that shows why your product is the solution

  • An eBook giving tips and tricks

  • A gift voucher that will be renewed once you launch

Research and find out the perfect gift that will warm your audience to your product. Ensure that the giveaway increases their desire for your product.

3. Interest List Email

When starting, it’s hard to tell which people in your email list are more interested in your product. Yet, you need this information for future email marketing campaigns.

The interest list email will therefore help you to segment your list into two- the interested and not-interested prospects. For example, if you’re launching a bakery that sells pies and donuts, send an email that speaks about pies only and another one for donuts.

Segment the people who open these emails into these products. Of course, some people will be interested in both, which is good. Now, you know who’s interested in which item, and you can send them emails about the product that they like more.

4. The Anticipation Email

Do you remember your favorite TV series, and how they keep you waiting for the next episode so badly? That’s precisely how you should make your prospects feel about the launch day.

The anticipation email aims at creating excitement and make your prospects fear that they’ll miss out on a big deal if they don’t appear for your launch day.

Tell your prospects a story about how your product came to life, give them a sneak peek into a unique feature that your product has, and share a story about how the product has changed the lives of those who have already tested it.

You can build anticipation in more ways than the three we’ve mentioned. Be creative and explore new ideas if you believe they’ll make people look forward to the final product.

Here’s an example:

Product Launch Email Campaigns

You can see the email is building anticipation by giving them access to a few features and then promising more exclusive features for members only.

5. Offer Email

The offer email is where you close the deal with the new product or feature release. To make this email effective, use sales strategies such as selling benefits instead of features, giving exclusive price offers, early bird discounts, and more.

Select the sales strategies that work best for your business model, then use them to create an offer email for each mailing list group.

6. Common Questions Email

Frequently asked questions are everywhere. In the past, businesses used to wait for customers to ask these questions. However, you don’t have to wait because you may lose sales.

Research similar products and find out the questions that customers ask about them. Answer these questions in your FAQ email. They’ll clear any doubt your prospects have about your product. They’ll also clarify everything your prospects need to know to decide whether to purchase your products.

7. Closing Email

Finally, send a closing email to follow up on your earlier emails. Remind your customers about the launch day. Tell them how people are demanding your product so they can order theirs before you run out of stock.

Also, include a call to action similar to the one you sent in your offer email. If possible, include a countdown timer that tells your prospects how much time is remaining to get the product at the discounted launch price.

Let Us Help You Set Up Your Product Launch Email Campaigns

You’ll do so much during your final launch that you may forget to send these launch emails. However, there’s no need of working so hard to launch your product and have no one waiting for it. Let us help you set up your product launch email campaigns and more.


bottom of page