You may need to create a virtual assistant website before launching your business. And yes, every virtual assistant needs a website as they grow. According to a recent customer survey, 48% of people said that web design was the number one factor in determining the credibility of a business.
Another study revealed that you only have 50 milliseconds to make an excellent first impression on your website users. That is when it takes an average visitor to form an opinion about your website.
But don’t worry. We are not trying to scare you or something. We are here to offer you the tools to develop a website that will enable you to attract those dream clients.
Why These Must-Haves Are Important for You
While you may create the website for your VA business, you are better off not being too personal with the design features, such as layout, images, and logos.
You may have this superbly designed website, but is it converting your clicks into clients? The main way your VA website stands out from the rest is by design and how many leads you manage to convert into clients.
If your website does not get potential clients to want to work with you, here are the essential tools you can add to make it more appealing.
1. Home Page
Remember how we said a client would form an opinion about your website within the first 50 milliseconds? The first thing they see when they get to your website is your home page.
Your homepage is your first chance to create a lasting impression on your customers. An appealing homepage makes your visitors want to explore other parts of your website.
The home page should effectively answer the following questions for your potential clients.
Who are you?
Who do you serve?
What do you do?
What makes your services unique from your competition?
2. Service Page
Your homepage has done a fantastic job of giving your visitors a reason to stick around. That effectively allows your service page to shine.
Your website visitors may know that you offer VA services but are still unsure how you offer them. It is the work of your service page to convince them why your services are unique from your competitors.
The page gives you a chance to convert some of these visitors into paying clients. Therefore, a service should include the following details.
Benefits of working with you
An explanation of who you consider your ideal client
Customer testimonials
Service pricing, including any offers you have. For example, 15% off for new clients
A call to action button
3. Mobile Optimization
Did you know that about 70% of web traffic comes from mobile phones? By 2025, about 72.6% of internet users will access the internet solely via their smartphones.
Since you want many potential clients to find you, your website should have a responsive design to meet the needs of your mobile users.
You should also take a further step of mobile optimizing your website. Otherwise, you will miss out on much organic traffic for your site.
4. Client Testimonials and Case Studies
The primary goal of having a website in the first place is to convert visitors into paying clients. Therefore, you need all the help you can get in achieving this objective.
Customer testimonials provide the electronic word of mouth you need on your website. It is social proof that you have worked with other clients before that have loved your services. It injects confidence in your prospective customers that you have helped previous clients meet their needs.
The testimonials don’t necessarily have to come from previous clients, especially if you are new in the field. Testimonials of your previous bosses or co-workers will also work.
5. A Blog Page
There is no way you are the lucky soul whose clients happen to find their way to your website naturally. There has to be a way of driving traffic to your website.
Business blogging statistics reveal that websites with blogs have 434% more indexed pages. Indexed pages are a set of website pages that a search engine has visited, analyzed, and added to its list of web pages. That’s what contributes to your website ranking. The same statistics reveal that 95% of the business site with a blog report higher SEO rankings without a blog.
On the other hand, businesses with blogs generate 55% more than sales without blogs. It is the must-have you need to generate organic traffic on your website.
6. Contact Page
You will be surprised how many websites lack a contact page. The page should be simple.
It provides details about how a client should contact you. It is also an opportunity to collect information about your leads.
The page should contain a simple form for your visitors to fill. It should contain details, such as.
First and last name
Email address
What services do you need?
Is there any other information you would love to share?
7. Call to Action
You haven’t sealed the deal yet if your conversion efforts don’t trigger your website visitors to take action. But you can never be sure which page of your website will do the trick.
You have to be prepared for when it happens. Therefore, include CTA buttons on all the key pages of your website such as the service or blog page.
Also, it would be best to include a comment section on your blog page. It encourages your visitors to take action after reading the blog.
Get More Tips to Create a Virtual Assistant Website
The race to create a virtual assistant website that converts is still on. It would help if you had all the coaching you can find to boost your chances. All the help you need can be found in the Royal VA Community where you will interact with fellow VAs and share thoughts on this and other issues.