Automated email marketing is the way to go for any business that wants to increase sales figures in 2021 and beyond. That is considering that by the end of 2025, the number of email users is expected to hit 4.2 billion. The figure should tell you that email marketing is and will continue to be alive.
Now, if you want this type of marketing to bear fruits for your business, you need to use effective automation strategies. Here are a few strategies you may use to achieve the best results from your marketing efforts.
Divide Your Customers into Segments
While you may be targeting customers with specific qualities, it’s possible to divide these customers into groups. For example, you may create groups of customers based on location or gender.
You may also divide customers into products if you’re selling only a few items. That way, you can direct marketing efforts for a specific product to the customers who are most interested in it.
The idea of segmentation is to help you direct your email marketing effort to the right customers.
Choose an Ideal Time to Send Emails
Although people check their emails often, you need to send yours at the right time. Otherwise, if you send an email when it’s least likely to be read, it won’t be useful for your business in any way.
So, choose an ideal time like in the morning or evening when people are checking their emails at the start and end of the day. Let your email be the last they read before shutting down their computers. That way, it will linger in your customer’s minds as they leave their offices.
Remember, the more times people interact with your email, the better results you’ll get from your automated email marketing strategies.
Optimize Your Emails for Mobile
Some business owners forget that most people open their emails using smartphones. Rarely will you find people looking for a computer to check their emails while they can do that via their mobile phones.
Therefore, as you lean towards automated email marketing, remember to optimize your email for mobile. That way, all your subscribers will be able to open, read, and take action.
Are You Ready to Boost Your Sales Figures?
Automating your email marketing will not give you the results you desire unless you supplement it with other strategies. Some of these strategies include segmenting customers, optimizing for mobile, and sending emails at the right time. If all this seems like an uphill, do not fret. Get in touch with our automation team today and they’ll help you choose the best strategies and implement them.