top of page

Why You Should Niche When Starting a Virtual Assistant Business

You’re not alone if you’re scared of launching. Some virtual assistants go through this phase when starting a virtual assistant business because they have the wrong idea about this job. I’ve met people who think that virtual assistants are secretaries and they can do nothing more than that.

I thought the same when starting my business.

But right now, I guarantee you there are more services than you can offer. That’s why you should find your niche if you want to own a successful VA business. To niche down means you choose the services to offer and become an expert in them.

When you have a niche that speaks to your personality, it will open the success doors wide open for you to enter. So, let me tell you why it’s important to find your niche.

Why You Should Choose a Niche that Speaks to Your Personality

As you already know, sitting by the office desk and talking to customers all day is not everyone’s cup of tea. Some business owners would rather dig a ten miles trench than sit at the customer care desk to interact with people. These people understand their personalities. They know that direct marketing is not their strength.

You should do the same when starting a virtual assistant business. Research and analyze your personality to find out your strengths. Are you a techie virtual assistant? Do you love calling people? Do you find joy in writing a blog? Do you love creating designs?

These are some of the questions you need to answer to find out what you’re good at so you can choose a niche that matches your personality

Ten Niches You can Choose as a Virtual Assistant Today

There are over fifty services that you can offer your clients. However, here are ten of the most common services that you can specialize in and start making money today:

  • Social media management

  • Content creation

  • Web design

  • Newsletter design

  • Email management

  • Graphic design

  • Copywriting

  • WordPress management

  • Proofreading and editing

  • Business automation

Choose what you can do and feel like you’re not working. It should be something you love doing. For example, I’m a business automation expert. I love helping businesses create a seamless workflow by helping them with tech-based systemic integrations and tool automation.

What to Do When You Find Your Niche

Here's how to make money from it...In the beginning, start small. Figure out how much you can charge per hour and where you can find clients. Then work on building up a portfolio to prove you’re the expert in the industry you want to carve a niche for yourself in.

When you have a solid portfolio, you can start charging more. Always grow your VA business to a full-fledged online business that is making you passive income. The key is to have a niche that matches you.

Have a Niche in Mind?

If you have a niche in mind already, I would advise that you choose it, and become an expert in it if you want to settle down and start making money. Research your niche/industry like the back of your hand.

Over the following weeks make sure that you have done the following:

  • Determine the online problems that your target market faces.

  • Create content that educates your ideal clients.

  • Leverage SEO techniques to ensure that your target market finds you when they search for related content.

If you want to save time, you might want to work with me on this. I have created multiple blogs, websites, courses, google hangouts, email courses, videos, images, banners, documents, diagrams, etc for my clients.

Once you have established yourself in your niche, start leveraging social media to spread awareness about your brand.

Click here for a free consultation. I can help you with your online business. If you have a friend who is struggling to decide on a niche to start a virtual assistant business in, share this article with them. They will be most grateful for it. Leave a comment below to tell me your thoughts.


bottom of page