Are we now discussing how artificial intelligence (AI) is changing social media marketing? Oh yes, you got that right, and the year is 2023.
Remember how the idea of Amazon using robots in their warehouse and distributing centers was laughable at the start of the millennium? Yet the company went ahead to implement the technology.
Social media companies thrive on data. Therefore, they’ll do their best to collect data from customers even if it means using AI in their algorithms. That’s why now is the time to understand how AI is impacting social media and how you can benefit.
Is AI Changing Social Media Marketing for Real?
Whether you like it or not, AI in social media marketing is happening. It is already a reality and will only be bigger and better.
If you think about it, social media wouldn't even exist without AI. Remember how glad you get when Facebook or Twitter recommends stuff or pages to visit?
It is like they are reading your mind and then simplifying your search process. Let's say that you have AI to thank for that. It is responsible for analyzing your behavior and patterns on the social media platform and using that to find the content or products you like.
If you are a parent, you have Google's AI systems to thank for the more child-friendly content available on the YouTube Kids website. Google has improved its AI systems to analyze videos with misleading titles/ content, timely review videos reported by users, and scan the site's homepage for troubling content.
But as an entrepreneur, AI has more in store for you.
According to a recent social media market report, AI in the social media market is expected to grow at a compound annual growth rate (CAGR) of 28.77% by 2026. As a smart business owner, you already know that means more brands will rush to adopt AI to transform their social media marketing strategies and stay on top of the competition.
Wouldn't it be nice if you were among the intelligent entrepreneurs who will grab this opportunity while it's still hot? Here are some of the ways to use AI in your social media marketing:
Gathering customer and market data
Gaining insights into your target audience
Making accurate market predictions
Anticipating the target customer's next moves
Predicting consumer behavior
Personalizing customer experience based on their interests, behaviors, preferences, and beliefs
Here is how to use AI to improve social media marketing to benefit your business.
1. Content Creation and Management
If you got some exciting jus, you can be sure your followers will keep returning for more. The sad thing is that, like comedy, you cannot keep recycling your jokes and hope you will continue attracting a large audience. You must constantly search for fresh content that keeps your audience engaged.
Unless you are an influencer, searching for fresh social media content isn't one of your core business activities. Yet you can't ignore how fresh content impacts your brand engagement and customer experience.
Thankfully, AI social media tools will save the day on content creation and management. Some of these tools will help you create quality content by analyzing your social media data.
The analysis will help the AI tool determine which keywords, images, hashtags, colors, and images impact your target audience more based on past content performance. On the other hand, some advanced AI tools can learn your brand voice and determine the kind of content that appeals to your target audience.
If that is not spectacular enough, you can now use AI content creation tools to create your social media content in minutes. And you don't have to be wary about posting the content because there are automation tools you can use to schedule and publish your content.
2. Improve Customer Experience and Service
You know you are killing it on social media when the analytics presents you with stats of improved customer experience. The icing on that cake is being able to provide excellent customer service on your social media platforms.
Now you can start dreaming of turning all these wins into sales. Because one thing you know for sure is that your target audience trusts you, and most are becoming loyal to your brand.
Well, all this is easier said than done. You may have to break a sweat to achieve these heights.
On the bright side, you can work smart by incorporating AI social media tools into your social marketing strategy. The AI will work for you in the background and present you with workable solutions to improve your customer experience.
AI will help you understand your target audience's needs and preferences. It will later assist you in creating personalized content that makes the target customer feel you care about their needs and are best suited to help them address their challenges.
The merry-making doesn't end there. You can employ an AI chatbot to promptly respond to your customer inquiries for better customer service. Remember, about two-thirds of buyers expect a response within ten minutes to a marketing, sales, or customer service inquiry.
Spotify has definitely mastered the technique of using the Facebook Messenger bot to improve its level of customer service and experience. You probably have experienced it with the finest playlist recommendations that perfectly fit your taste.
3. Improve Your Visual Content Strategy
91% of consumers prefer visual to written content. You need to ensure the statistics work in your social media marketing favor.
Here is a suggestion: incorporate more AI tools into your social media marketing tools. For example, are you confused about whether your visual content will positively impact your social media marketing efforts?
Why not ask the Dash Hudson AI tool to review the video or photo you are about to post and predict its possible impact? It will analyze the trends and customer preferences to help you determine how the target audience will respond to your visual content.
Also, you don't have to spend all that time on your computer creating quality videos or images for posting on your social media posts. Instead, employ numerous AI tools to help you create such visual content quickly.
4. Improve Personalization and Customer Interactions through Social Listening
Don't expect your target customer to develop any relationship with your brand if you aren't attempting to initiate the connection. There are no two ways how customers become loyal to your brand.
You have to do the heavy lifting of proving to your target audience that you care about their needs, wants, and preferences. Social media is the perfect place to do this and trigger meaningful interactions with your target audience.
Personalizing the content you post on your social media pages is one way to capture your target audience's attention.
For example, have you ever realized how Netflix likes posts movies or TV shows that match your favorite genre? Or how Nike always make their social media posts a message about what you can do and not necessarily about the shoe or athletic gear they want you to purchase?
That level of personalization helps you gain your customer's trust. It is also the kind of social media interaction that will make more target audiences visit your page.
These brands use AI social listening tools to monitor social media platforms for mentions of their brand or related keyword. You can also use the tool to track your brand mentions and analyze the competition to see what social media strategy works for them.
The tool does more than social listening; it will let you know what interests your target audience. It also updates you on the latest trends and conversations that you can use to personalize your social media content.
5. Increase Your Sales by Employing Augmented Reality (AR)
One of the customers' greatest fears when shopping online is that they never get to test or interact with the product before buying. There is an argument for the return policy. But, it’s still not as effective because the customer may want to start using the product immediately.
Customers would be more convinced to buy a product online if they could test it before buying it. And now you can undoubtedly afford your customers this pleasure with the help of AR.
Ray-Ban has excellently used this tool to boost its online sales. The brand allows you to test how their sunglasses would look on you before committing to buy.
You too can employ this technique to boost your online sales. The strategy also connects well with your social media marketing concept of personalizing customer offerings. The best part about AR is that customers can test your products without leaving the social media platform.
Let us Help You Transform Your Social Media Pages
One thing is for sure; AI has not yet reached a level of replacing human input. You still need a social media expert to help you develop your marketing strategy and determine which social media AI tools are right for your business. We are reliable social media professionals who’ll increase the visibility of your pages.