Businesses now have to learn how to create Instagram Threads and gain followers. Just when you thought you were good after figuring out how to incorporate Tik Tok into your social media strategy, another one emerges, and you have to start all over again.
That’s the reality of running a business in the digital age. There’s always an innovation and it promises to help you grow your business. You have to be ready to learn how to use innovations to improve your business.
Today, let’s focus on how to create Instagram Threads for your business and gain massively from this new platform.
What You Should Know About Threads
Meta launched Threads recently, and its functionality and features so far show a striking resemblance with Twitter. Instagram Threads is a microblogging platform that aims at helping your business build long-term relationships with your target audience.
The platform is perfect for engaging customers because it is offering more content freedom to share and connect with your target audience. Like on Twitter, you can post threads or reply to other users using text, photos, videos, links, or your preferred combination.
Instagram Threads is giving Twitter serious competition in the micro-blogging niche. The rivalry has heated up that Twitter has threatened to sue Meta for intellectual property rights infringement in developing Threads. Also, Meta Threads' launch came at a time when Twitter has been facing serious issues since its takeover by Elon Musk.
While the rivalry continues, let’s see how you can tap on the new platform for gains.
How to Create Instagram Threads
It’s as easy as ABC to create your Threads account. Follow the steps below to set up your Threads account and profile:
Download the Threads app from Google Play Store (Android phone) or App Store (iPhone)
Once the download is complete, open it
Scroll to the bottom and tap "sign in with Instagram" – that's right, you can only Signup to Threads if you have an Instagram account.
Selecting this option will automatically display the account you are signed in on Instagram.
However, if you aren't signed into any Instagram account, choose the "log in with Instagram" option.
You will then be directed back to the Threads app after login into the Instagram account.
You also have the opportunity to switch between accounts if you have more than one Instagram account. Simply select the "Switch accounts" option and select the account you want to use.
Once logged in, your next mission is to create a Bio and upload a profile picture. But you can avoid the step-by-step process and simply click "import from Instagram." Ta-da, you have a Threads account with a similar setting to those on Instagram.
Tap the continue button at the bottom to head to the next step
In the next stage, select whether you want a public or private profile - go with the public profile because you are creating a business page
Next is the option to select the users you want to follow from your Instagram account- the best option is to select them all
Finally, review the terms and policies, then tap "Join Threads" at the bottom to complete your setup process
Congratulations! You now have a Threads account.
How to Gain New Followers on Threads
Threads is now the fastest-growing platform, with a record 100 million people signing up within the first five days of its launch. Moreover, Threads had a record 30 million people signing up within 24 hours of its launch.
That said, now would be the perfect time to take advantage of the signup wave to grow your follower base. Here are tips on how to do this.
1. Avoid the Temptation to Buy Followers
The idea of buying social media followers is highly overrated. Unless there is a way of earning from this many followers, they have no value to your brand. A majority of these followers may not even fit the profile of your ideal buyer persona. The long-term implication is a huge decline in your social media marketing ROI.
You want organic followers who have or want a relationship with your brand. These are people who have made a conscious decision to follow and engage with your brand.
Moreover, the purchase of followers is highly discouraged by Meta Company. You can even have your Threads account suspended for this.
2. Encourage all Your Instagram Followers to Join Threads
There was a scrabble among social media influencers and celebrities to be among the people to join Threads. Like in the stock market, Threads is projected to grow into something, and these influencers want to have more followers and influence on the platform when it does.
Some influencers have been encouraging more of their followers to join Threads. Borrow a leaf from them and request your Instagram followers to join you on Threads.
Having as many followers from Instagram on Threads is good for your content strategy. For example, more customers will be engaging with your content on Threads.
3. Create Quality Content
Developing quality content is a simple yet effective technique for attracting more followers on social media. You can never go wrong with the right content because customer needs vary, and everyone is looking for solutions to their unique challenges.
The situation on social media is similar to that of bees hunting for nectar and pollen. The bees are only attracted to flowers that produce the best of this.
Similarly, people on social media are looking for information and more 'buzz.' Therefore, social media users will only be open to following accounts that promise to provide the two in plenty.
Threads has positioned itself in micro-blogging. Therefore, you have plenty of ways to generate quality content on the platform.
For example, include the 5-minute videos on your Threads posts. Five minutes are more than enough to create a 'how to" video for your products or services.
4. Use Visual Content
One of the benefits of Threads' close relationship with Instagram is that you can share content between the platforms. You already know that visual content generates substantial customer engagement on Instagram.
Visual content is 40 times more likely to get shared on social media than other content types. The more you share this content on both platforms, the higher the likelihood of attracting more target audiences.
5. Post Consistently
Posting consistently on Threads will give you more visibility on the platform. It guarantees that more new thread users come across or interact with your posts on Threads.
Those who consistently generate quality content and post it regularly get the reward. Most of these brands enjoy a huge following on the platform, hence generating a high ROI on their marketing efforts.
With Threads being likened to Twitter, it will have a positive impact on your social media marketing strategy. Aim at generating substantial user engagement with your content at this early stage.
6. Understand and Engage with Your Target Audience
Everyone is still trying to figure out how to fit in on Threads. Therefore, understanding your target audience on Threads may take a bit longer. Threads developers haven't sorted the content personalization issue. Anyone on Threads can see posts from users who are not followers.
Therefore, you may share a user's thread, and it ends up being seen by users who aren't your followers but fit your target audience profile. We’re loving Threads already because it is giving us the freedom to meet customers, learn their interests, and engage with them in ways we couldn’t do on Instagram. In our opinion, the platform has given us more freedom to express ourselves. We believe this will be rewarded with more customers for our businesses.
7. Optimize Your Threads Profile
Whether on a new or existing social media platform, your profile should create a good first impression. In this case, it should make your brand recognizable for any user scrolling through posts on Threads.
The search button may not yet be available on threads, but that doesn't mean your posts aren't visible to thread users. Optimize your profile with brand colors, pictures, and links to your website or other social media sites to make you recognizable on Threads.
Start a Threads Account and Gain More Followers for Your Business
Gaining more followers is one of the many stages to achieve success in your social media strategy. But it is important because it helps you attract the right target audience for your brand. Contact us today for help creating a winning Instagram Threads social media strategy.